FULL STORY: Happy Telephone Tuesday! Or if you’ve been stuck on hold for an hour, maybe NOT so happy.
The Tuesday after Labor Day is supposedly the day businesses get the most phone calls all year.
It’s partly because everyone’s open again after the long weekend, and it’s when people start planning for the holidays . . . and with school back in session, adults can get back to tackling their own to-do lists.
“Telephone Tuesday” is a loose business observation . . . kind of like a distant cousin of Black Friday. But it may be fading into the past . . . now that a growing number of businesses use automated menus that direct people online, where they’re met with digital assistants and chat bots.
It’s harder and harder to talk to a human . . . even at many small businesses . . . and that’s an UNWELCOME change.
In a recent poll, 62% of customers prefer “human interactions” over other automated ones . . . and 77% believe a phone call is the best, most efficient way to get an answer.
Unfortunately, 62% of customers say they have to contact a company repeatedly to resolve a problem.
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