And the price of Netflix is going up for the first time since October of 2023.  Even the ad-supported plan is being hiked, from $6.99 to $7.99.

The standard ad-free tier is jumping by $2.50, from $15.49 to $17.99.  And the premium plan is going from $22.99 to 24.99.

The cost of adding an extra member to a primary account is going up too, from $7.99 to $8.99.

Netflix says, quote, “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.”

It’s not clear when the prices will go up, but it’s worth noting that Netflix also announced its biggest-ever jump in subscribers, and a quarterly revenue that reached $10 billion for the first time in its history.

(Consequence, CNN)

Originally posted on January 22nd, 2025